It was a group of young growers who set up the Consorzio per la Tutela e la Promozione (Consortium for the Protection and Promotion) for the newborn Montecucco Designation of Origin in 2000, inspired by a profound belief that it is only by embarking on a shared journey that true growth can be achieved.
It is thanks to the commitment and passion which these twenty founding members have thrown into the Consorzio that it has become a leader in the area and a round table for the whole entrepreneurial fabric of the district.
The ability to work alongside firms on a daily basis, its brand promotion activities, its focus on product quality in every phase of wine making: these are just some of the factors which have enabled it to win the trust of local businesses joined, over time, by some of the most prestigious wine estates in Italy.
This ongoing development has meant that, from the starting point of a few dozen producers and just a few thousand bottles, the consortium’s membership has now significantly increased and it is producing over one million bottles today. Despite the DOC’s growth and the heterogeneous nature of its producer base, the latter have one thing in common: 100% respect for the countryside and its products in a climate of total symbiosis between man and nature. Company size notwithstanding, the attention estates pay to grape growing in all its phases is complete on the basis of an awareness that a great wine is made above all in the vineyard. This is accompanied in the wine estate by the use of traditional or modern but never invasive techniques, designed at all times to supply customers with wines which are a genuine expression of the local area, both close to and at the same time a world away from the mass tourism circuits, still genuine and capable of attracting the attention of visitors and gourmands alike.